“If she can see it, she can be it.”

Geena Davis

Leveling the gender playing field both in front and behind the camera is my MORAL IMPERATIVE. Womxn used to be called ‘computers’ and wrote much of the code UNTIL the 1980’s.

What changed? MONEY

As computer programming became profitable in the 1980’s, a marketing campaign pushed womxn out & told them computers were a ‘guy’ thing. And math - don’t waste your pretty lil head on big numbers - let the ‘boys’ do it.

It’s time we reclaim our rightful position at the table - just in time for the AI evolution.

MIF normalizes stories about womxn in tech and advocates for shooting with female HODs, Directors and Producers.